The conventional wisdom on both sides of the computing platform wars is that Microsoft Windows is basically a decent operating system that struggles but fails to match the Mac OS. Of course, you can’t ignore the prevalence of malware and the billions and billions of dollars Windows users have lost as a result of security […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

Since I posted my observations about that boring vignette that passes for a Microsoft commercial, featuring Bill Gates and Jerry Seinfeld, some of you have responded with your own comments. Most, I think, agreed with me that it was a yawner that seriously failed to deliver on its promise, which was to get you to […]

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]