The other day, when I forgot to Fast Forward through some TV ads, I caught one for Microsoft that struck me as one huge embarrassment. It seemed that father and son were seated next to each other working on anonymous note-books. The father completed a spreadsheet, no doubt Excel, and the son took over, adding […]

I realize that Microsoft, despite being second to Apple in tech industry stock market cap, remains a behemoth to be reckoned with. But it’s also curious to see how the company arrived at that position despite remaining totally oblivious to pop culture, and what regular people want or expect. Perhaps Microsoft’s most successful marketing campaign […]

You just know that Microsoft is struggling mightily to remain relevant in the 21st century, while making the lion’s share of its income from products and services that were first created in the last century. However, it’s also clear their executives have no taste when it comes to choosing the proper marketing methods to sell […]

A couple of weeks back, when David Biedny joined me on The Tech Night Owl LIVE, we were laughing up a storm about Microsoft’s pathetic house parties campaign to boost the launch of Windows 7. It seemed a pathetic or desperate act to want to promote an operating system upgrade with a series of events […]