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    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    The Threat of the iPad 2

    March 23rd, 2011

    On the surface, an iPad comes across as a pretty innocuous gadget. It’s just a rectangular object with a display, and buttons for volume and muting (or rotation lock if you prefer). It’s a blank slate in the best sense of the term, meaning it does nothing till its turned on and you start running […]


    What Price Lion?

    December 29th, 2010

    Apple has gotten a bad rap for high OS upgrade prices. It all started in the early days when you could download the latest and greatest Mac OS free of charge, or just get your blank floppies copied at a local dealer or user group. If you wanted the full package with all the user […]


    Do Mac Users Care Too Much About the Little Things?

    November 10th, 2010

    If you think the media can sometimes be too harsh on Apple, spend a little time with a long-time Mac user, and you will hear a surprising amount of complaints. No matter that they are intensely loyal to most anything with an Apple logo on it. When it comes to the shortcomings of any particular […]