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    About New Products and New Product Categories

    June 4th, 2014

    This week’s WWDC was all about the software. None of the rumored hardware announcements have occurred. There is no new iMac, there is no new MacBook Pro with Retina display, and forget about the iWatch. Yet Apple has done something extremely important for the future of the iOS and OS X, which is to provide the tools […]


    Of New CEOs, Apple and HP

    May 28th, 2014

    Apple CEO Tim Cook and HP CEO Meg Whitman have one thing in common. Both took their positions in the late summer of 2011. The similarities pretty much end there. Cook had previous experience as interim CEO of Apple when Steve Jobs took several sick leaves. During that time, Apple achieved record sales and profits, […]


    iWatch or iHealth: Inquiring Minds Want to Know

    April 9th, 2014

    Desperate for news about a new Apple product, any Apple product, the rumors have moved back and forth between Apple TV and its variations (including a TV set) and the iWatch. While it is certain there will be an update to the Apple TV box before long, it’s not so certain when it comes to […]


    Writing About Products That Do Not Exist

    March 25th, 2014

    Apple has one advantage in saying very little about future products. It gives the media plenty of space to make things up, or at least attempt to speculate about what form those future products might take. This year’s Apple product focus begins with the next versions of the gear with which we’re already familiar, such […]