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    The September 7th Apple Event Occurs on September 1st

    August 26th, 2010

    So right on the heels of published reports that Apple planned a special media event for September 7th comes confirmation that it will indeed occur — on September 1st. No, gentle reader, I do not think Apple abruptly changed the date out of piqué with the media for prematurely disclosing when it might occur. It […]


    The Apple Killer Reality Check

    August 19th, 2010

    You just know that some members of the media are waiting for Apple to fail big time. Just the other day, I read a piece suggesting that the iPad had begun to cannibalize sales of new Macs. How did they know? Well, the sales growth rate wasn’t quite as high as they might have expected. […]


    The Night Owl’s Instant Keynote Commentary — What Happened to the Mac?

    January 9th, 2007

    The Steve Jobs keynote is over, and you’ll be able to read what’s going on at lots of Mac Web sites, so I want to do something different, and that is to provide instant analysis on some of the information you’ll be hearing about. You may think that’s a little irresponsible, but consider that the […]


    Newsletter #371 Preview: Taking a Long-Term View of Apple Computer

    January 7th, 2007

    In the business world these days, far too many companies are worried about this quarter’s bottom line, so they can make Wall Street analysts — a strange and often ignorant breed — content, along with their stockholders of course. If you tell them that your marketing strategy might not bear fruition for another couple of […]