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    The Apple TV Revelation That Means Nothing

    April 11th, 2014

    To show you how desperate the media has become when it comes to news about a forthcoming Apple product — any forthcoming product – there is a certain report that indicates Comcast knows something about the next Apple TV. Or maybe not. In an FCC filing designed to explain why it’s a great idea for Comcast and […]


    Is Apple Losing the TV Wars? Really?

    November 29th, 2013

    There’s a story this week suggesting that the non-appearance of an Apple branded TV set means the company is losing the battle to control your living room. This theory presupposes that other companies have solved the problem in innovative ways, and that nothing Apple can do would offer a better solution. Have they? I suppose […]


    Silly and Not-So-Silly Expectations About an iWatch and Apple TV

    September 3rd, 2013

    Apple doesn’t have to do a thing for the publicity engine to roll along about the possibilities of a wearable device and the Apple TV. All it takes is for the rumor mills to keep coming up with new information, regardless of whether that information has any basis or not. These days, it’s fair to […]


    So An Apple “Hobby” Leads the Market

    July 17th, 2013

    Officially, Apple TV, a video streaming set top box that costs a mere $99, remains a “hobby” or “grand vision” for Apple, depending on which comments from Tim Cook you take seriously. Perhaps both are correct. However, that doesn’t mean the Apple TV isn’t successful. In fact, it’s the market leader. So here we go […]