It’s fair to say that the media and industry analysts just don’t get Apple. They keep wanting to pigeonhole the company into the same category as other tech giants, not understanding that they are dealing with a firm that doesn’t play by those rules. So, for example, you expect that as a company gets extremely […]

Over the years, the Mac remained a well-kept secret in the personal computing universe, nearly non-existent except for a devotees among content creators, including musicians, graphic artists and film editors. This unfortunate disconnect meant that Mac software was generally confined to the back of a retail computer store in the days before the Internet went […]

Up until this week, if you attempted to jailbreak your iPhone — which means unlocking it and making it possible to use apps from sources other than the App Store — you might be regarded as a rogue, maybe even a lawbreaker. You might wonder if Apple might actually show up at your door and […]

According to the conventional wisdom, Apple is selling more and more Macs every quarter, but remains far behind on the global market, with just a slim single digit market share.  The real issue, however, is whether the well-known surveys are seriously understating Apple’s success. You see, in addition to selling 3.47 million Macs this past […]