As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

It has been easy to speculate as to just what Apple plans to do with Apple TV. Today, it’s a simple set top box that delivers iTunes contact, AirPlay mirrored content, and a handful of third-party providers, such as Netflix and, very recently, Hulu Plus. But, with sales at roughly 1.3 million units in the […]

Although there were some suggestions that Apple planned to introduce a special version of the iOS for a possible future TV set at the WWDC, we all know that didn’t happen. And I didn’t expect it to happen. But where does that move the discussion about Apple delivering a full-blown TV set in our near […]

All right, so Apple doesn’t walk on water. The company is not immune to the state of the world economy, nor to the impact of customers waiting on the sidelines in anticipation for a new model that may not ship until October. When you add such conditions up, it explains, in part, why Apple missed […]