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    Making News Out of Nothing At All

    November 14th, 2013

    Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]


    Pushing Paper or Selling Products

    October 25th, 2013

    So Apple’s stock price was boosted Thursday by the news that billionaire investor and firebrand Carl Icahn had boosted his holdings in the company by some 22%, and was pushing for a $150 billion stock buyback. Supposedly such a move, if it’s done as Icahn suggests, would boost Apple’s stock price to four-figure levels. Supposedly. […]


    The Apple Myths Keep on Coming

    September 25th, 2013

    So, without giving you a reference to the original source, and confuse you further, some tech media sites fell for the foolish claim that iOS 7 somehow makes your iPhone waterproof. Are you with me so far? Now implicit in such an absurd assumption is the belief that software will somehow render the hardware impervious […]


    Silly and Not-So-Silly Expectations About an iWatch and Apple TV

    September 3rd, 2013

    Apple doesn’t have to do a thing for the publicity engine to roll along about the possibilities of a wearable device and the Apple TV. All it takes is for the rumor mills to keep coming up with new information, regardless of whether that information has any basis or not. These days, it’s fair to […]