You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]

It’s a sure thing that, whenever Apple is mentioned, it’s apt to start a media frenzy. So in the wake of renewed reports that Apple is trying to finalize deals with the entertainment companies ahead of launching a TV subscription service, the subject of streaming TV has gotten lots of play. Unfortunately, key issues confronting cord-cutters are […]

I won’t get into the down and dirty details of legal entanglements that lasted for years, but most of you recall that, in the 1960s, The Beatles formed their own holding company and record label known as Apple Corps. Indeed, some of the first hits from James Taylor were recorded when he was under contract […]

There’s a perception, one I believe to be mistaken, that the adoption rate for the latest version of Apple’s mobile OS is seriously lagging. But aside from your definition of “lagging” or “poor,” there are other issues to consider. First is the claim that iOS 8 was hopelessly flawed, and thus people were less inclined […]