The 9.7-inch iPad Pro’s arrival was anticipated with speculation that it would be all or mostly a smaller version of the original 12.9-inch model introduced last fall. That was close to the truth, although the smaller tablet has some enhancements that would cater to people who actually try to do work on them. Key examples […]

One of the earliest superstitions bandied about when it came to a Mac was that it wasn’t a serious business computer. In those days, real computers used command line interfaces, and Apple’s graphical flourishes were meant as entertainment. You couldn’t, they said, get any real work done on one of those little boxes. But since […]

Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]