It’s nice to see Mac sales consistently besting 1.5 million units every quarter nowadays, and there’s talk that the magic two million figure may be reached as early as the current quarter. This sounds like a lot, and it is as far as Macs are concerned. But sales of a couple of million computers are […]

You’ve read the reports. It costs an estimated $265.83 to buy the raw materials and build the $599 iPhone. So Apple is, therefore, making 55% profit on every unit sold. Does that mean that Apple is cheating you? I’ve seen estimates of that sort before on iPods and other Apple hardware, and I’ll accept, for […]

Years ago, a famous old-time comedian said, “Everybody wants to get into the act!” Well, you’d have to add a strong New York accent and his trademark gravely voice to get the picture, but the words should be sufficient even if you’re too young to remember that classic phrase. We’re just a few days away […]

How do you keep a forthcoming consumer electronics product in the headlines for six solid months? Well, if you’re Apple, you go against the conventional wisdom and surpass expectations with properly-timed press releases. On Monday, for example, prospective customers of the iPhone learned that it would be a better product than they originally expected. In […]