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    Newsletter Issue #745: Finding the Bad News About Apple

    March 10th, 2014

    Even when Apple reports record sales and profits for a quarter, there has to be a “but.” It doesn’t matter if that exception involves a huge logical stretch. It has to be there because, well, this is Apple and Apple got to where it is because of a fluke. You see, some crazy, mercurial guy […]


    The Apple “Must” Report

    February 28th, 2014

    Did you hear that Apple may descend into irrelevance real soon now if they don’t make some big changes? But how could that be? After all, wasn’t Apple just named, for the seventh year in a row the “World’s Most Admired Company” company in a Fortune magazine survey? What a disconnect. But that doesn’t stop […]


    So What About Usability?

    February 21st, 2014

    As you read more and more about the possible specs of the next iPhone — and the specs of competing products — you have to wonder whether the coverage is misplaced. Right now, it’s very much about how can Apple’s iPhone 5s, with a 4-inch display, possibly compete with the 5-inch screen on the Samsung Galaxy S4? Besides, the […]


    Is Checking Apple’s Web Site a Full-Time Job?

    February 18th, 2014

    The story appeared Monday morning that the executive bio of Sir Jonathan Ive, Apple’s Senior VP of Design, disappeared from the company’s site. Clearly there were fears that he might no longer be at the company where he helped create a product revolution, and it’s a sure thing, if that were the case, that people […]