Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]

I got my first iPod in 2001, a review sample from Apple. It had all of 5GB storage, using a tiny hard drive that sometimes wouldn’t survive day-to-day use before failing. While its $399 purchase price was described by many as too high, it didn’t stop Mac users from buying more and more of them. Within […]

There’s a perception, one I believe to be mistaken, that the adoption rate for the latest version of Apple’s mobile OS is seriously lagging. But aside from your definition of “lagging” or “poor,” there are other issues to consider. First is the claim that iOS 8 was hopelessly flawed, and thus people were less inclined […]

One of the most significant features of Yosemite is Continuity, a proper and efficient way for a Mac to talk to another Mac, or to an iOS device. This is the sort of integration that you can’t find at Google, Microsoft or Samsung. The critics might regard this is a scheme on Apple’s part to perpetrate the […]