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    Cheaper This and Cheaper That

    February 16th, 2011

    Over the years, Apple has been urged time and time again by customers and media analysts to build cheaper gear. When they respond at all, the answer is usually the same. Apple won’t build junk, and they cannot find a way to cheapen Macs, for example, without sacrificing quality and features. At the same time, […]


    So is it Safe to Talk About Macs Now?

    September 7th, 2010

    All right, so Apple has certainly dominated the headlines in recent months with the iPhone 4, the unfortunate Antennagate scandal, a new iPod lineup and a resurrected Apple TV that hopes to shed its hobby status. That pretty much takes care of everything, except for a certain product category that doesn’t get much press these […]


    Some of the Less Positive Aspects of the Apple Event

    September 3rd, 2010

    On the whole, it appears that Apple is getting great marks for its fall musical event, where a new lineup of iPods debuted. And, despite using a guitar on the invitation (denoting only music), Apple also upgraded its favorite hobby product, the Apple TV. It seems, as usual, that some members of the media have […]


    The Apple Two Less Things Report

    September 2nd, 2010

    You just know that when Apple holds a special event, everything will be coming up roses. There’s never bad news, even when products or features vanish from the lineup. Ahead of the new product announcements at Apple’s special event this week, among the more fascinating numbers was the one indicating that some 120 million iOS […]