For as long as I can remember, one of the biggest objections Windows users posed to buying a Mac was the price. The conventional wisdom, repeated by many technology writers, had it that you must pay a premium to buy a product with the Apple logo on it. But is it really true? Well, if […]

Just the other day, I heard that the current Star Trek franchise, “Enterprise,” is going to be cancelled because of declining ratings. This will be the first time in years that no new Star Trek TV shows would be produced. Of course, it had a great run, but it brings to mind the sad truth […]

Through a large part of Apple’s history, it has focused primarily on the higher-cost, fully-outfitted professional models, with prices to match. As a result, profits were kept high, but sales figures weren’t so terrific. Sure, Apple made occasional forays into the consumer market, but not with such great results. The Performa series comes to mind. […]

When you witness a Steve Jobs keynote in person, you realize he is a master showman. He could probably sell an air conditioner to an Eskimo and get a grateful thank you in return. While immersed in this famous reality distortion field, all is right with Apple, and every single new product you see is […]