As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

I suppose you could call Apple’s iPhone launch the lesser of what was expected, although the hardware changed quite a bit. But I don’t want to get ahead of myself. The anticipation for Apple’s iPhone media event, at the corporate headquarters in Cupertino, CA, was unprecedented. Early on, it almost seemed as if the cat […]

It seems that it is becoming more and more difficult for Apple to keep secrets these days. Days before the official invitations went out, we already knew that Apple planned a media event for October 4th, and that it would take place at Apple’s corporate campus in Cupertino, CA, rather than at some exhibit hall […]

Over the years, Apple has been urged time and time again by customers and media analysts to build cheaper gear. When they respond at all, the answer is usually the same. Apple won’t build junk, and they cannot find a way to cheapen Macs, for example, without sacrificing quality and features. At the same time, […]