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    From the Expo Floor #3: So Apple is Walking on Water

    January 15th, 2005

    These days, Apple appears to have discovered the magic formula of exceeding expectations. This was particularly true as Wall Street analysts began predicting just how much money it made in the last quarter. I doubt even the company’s own money people could have come up with the end result, since it exceeded their guidance as […]


    From the Expo Floor #2: Apple’s Great Gamble

    January 15th, 2005

    Although I am sure some of you believe Steve Jobs to is really close to becoming a prophet, I am pretty sure Apple didn’t know it would be creating a cultural phenomenon when the first iPod came out. How could he foresee that its name would become synonymous with the product category, in the same […]