When it comes to Apple’s marketing team, they certainly know how to stoke the fires. Indeed, the tech press can’t stop talking about it. I can’t stop talking about it. In fact, I devoted a fair amount of time during my two-hour session on Craig Crossman’s nationally-syndicated Computer America radio show recently to what this […]

I’d hate to be a stock broker. Well, maybe not, because I’d get a commission on every sale, regardless of whether the customer lost money or made money. But trying to figure out the weird morass of financial dealings, and the potential for a company to make a profit or show red ink would give […]

In the Wall Street universe things don’t always operate in a logical fashion. Take Apple’s latest quarterly report. The company reported record earnings of $430 million, or $.50 per diluted share. Revenue reached $3.68 million, and Apple shipped 1,236,000 Macs and 6,451,000 iPods. Compare this to revenue of $2.35 billion, and $106 billion, or $.13 […]

In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]