As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

Predictably, Apple has announced a media event for 10:00 AM Pacific on September 12 at the Yerba Buena Center for the Arts in San Francisco. Along with the telltale words “It’s almost here,” there’s a faded number five. I suppose there’s little left to say, but Apple will manage to stretch it out over an […]

I suppose you could call Apple’s iPhone launch the lesser of what was expected, although the hardware changed quite a bit. But I don’t want to get ahead of myself. The anticipation for Apple’s iPhone media event, at the corporate headquarters in Cupertino, CA, was unprecedented. Early on, it almost seemed as if the cat […]

It seems that it is becoming more and more difficult for Apple to keep secrets these days. Days before the official invitations went out, we already knew that Apple planned a media event for October 4th, and that it would take place at Apple’s corporate campus in Cupertino, CA, rather than at some exhibit hall […]