It almost seems as if a growing number of my columns are very much about comparing the present with the past, or just remembering something I did or observed years ago and how it relates to a current event. So I read an article about the iPod’s 15th birthday. But this is something Apple won’t make […]

Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]

I got my first iPod in 2001, a review sample from Apple. It had all of 5GB storage, using a tiny hard drive that sometimes wouldn’t survive day-to-day use before failing. While its $399 purchase price was described by many as too high, it didn’t stop Mac users from buying more and more of them. Within […]

So as I write this column, Apple’s stock price continues to decline, though not quite as quickly as it did earlier this year. In case you forgot, it all started when an as yet unconfirmed report from Asia claimed that Apple had severely cut back on orders of displays for the iPhone 5, indicating what […]