After Tim Cook suggested that we no longer needed a PC, and an iPad was just the ticket, some people took his words out of context. So was he telling us that Macs or PCs were now passé? Yesterday’s news? Certainly that fact that Cook boasts that he no longer takes a Mac with him on […]

Some stories never go away. There are still bloggers, both financial and tech, who proclaim Apple dead and buried, or designated to fail real soon now. They’ve been saying that for years, prompting The Mac Observer to post occasional “Apple Death Knell” articles from time to time. What is clear is that the company must […]

Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]

So Apple CEO Tim Cook wants you to believe that he doesn’t even use Macs anymore. When he travels he takes an iPad, presumably an iPad Pro nowadays, and an iPhone. No doubt he also has an Apple Pencil and a Smart Keyboard. Aside from the stylus, why not a MacBook or a 13-inch MacBook […]