Reading the tea leaves around the Apple universe is pretty common. All sorts of rumors arise, and some of them are even true. One sure source of bits and pieces about future Apple gear is the supply chain, at least for those who have access. It’s been shown that it’s near impossible to keep everything hidden, […]

As many of you know, a week or two before Apple releases a new gadget, selected members of the press are seeded with samples so they can release reviews a day or two before it goes on sale. This early buzz, if favorable, can really boost sales from the starting gate. That’s particularly helpful with […]

One thing is certain: There are commentators and industry analysts who appear to be spending unreasonable amounts of time waiting and hoping for Apple to fail. It has become an imperative to some who still cannot believe the company can continue to report higher iPhone sales, or even higher sales of Macs for that matter. Record sales […]

I assume that most companies are in business to make profits. Sure, some might want to save the planet, but at the end of the day, if revenues and profits aren’t up to snuff, a business might go under. Well, maybe not Amazon, which manages to somehow prosper despite reporting barely any profit over the years. […]