On occasion, I’ve read articles suggesting that Apple deliberately wants to make its gear obsolete, as soon as possible, so you’ll rush to buy the latest and greatest. Certainly the upgrade cycle is an important way of doing business. A company cannot always depend on attracting enough new customers, but selling more gear to existing […]

That Apple sold over 13 million new iPhones the first week the iPhone 6s and iPhone 6s Plus went on sale last September seemed promising enough. It fed the expectation of continued rapid sales growth for the iPhone. But after the needs of the early adopters were met, it appears that sales growth has stalled. The iPhone barely […]

Amid all the concerns about flat and falling iPhone sales, Apple has seemed somewhat predictable in recent years. This is particularly true with the iPhone, where there’s a major refresh with a new case design one year, and a “minor” refresh with internal changes the following year. Although the actual improvements in an off-year iPhone […]

Before you begin to dismiss Apple’s prospects in light of its tepid quarterly financials for the first quarter of fiscal year 2016, and an expected drop in iPhone sales for the current quarter, there are some amazing numbers to be found. First and foremost is the fact that Apple has activated over one billion devices […]