The common argument is that Apple’s gear is too expensive, that cheaper products would greatly expand the market and swat Android, Windows and other competitors. Yes, that’s the theory. But through all these years, Apple has largely avoided the cheaper stuff. Well, maybe the Macintosh Performa, in the days before Steve Jobs returned to the company, […]

In past years, Apple has been criticized for spending far too little on R&D, especially when you compare it to the competition. Indeed, some companies just pour loads of money into projects that have very little potential, or just hope to throw money at insoluble problems in search of the fantasy of success. Google, for […]

Even though Apple’s long run of higher and higher sales every quarter has ended for a while, it does appear that Wall Street isn’t near as bearish about the company’s prospects as one might have expected. Now I don’t presume to understand how the market works, for I might well be a rich man today. […]

It’s a sure thing that, over the next few weeks, you will be reading more and more about the presumed iPhone 7. There have been plenty of rumors already, but one expects they’ll all coalesce into something close to the final product. It would be the result of the fact that it’s probably already in the […]