Despite all the critical misgivings, the original iPhone SE was a hit with the audience to which it was marketed. While Apple had moved on to handsets with 4.7-inch and 5.5-inch displays before the spring of 2016, there were millions of customers who thought they were too large. A four-inch display was quite enough, particularly […]

As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]

For several years after a tremendous growth curve, iPhone sales began to hit a wall due to size; the physical size of the device that is. Although Samsung and other companies delivered handsets with displays of five inches or more, compared to the iPhone with four inches, Apple had an argument against that approach. The […]

As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that […]