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    Great Apple Conspiracies Abound

    February 8th, 2017

    It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]


    Apple’s Financials: Changing the Story

    February 1st, 2017

    When it comes to Wall Street estimates of Apple’s quarterly results, it can be a lose-lose situation. Regardless of how the results actually end up, there’s going to be a complaint from someone that Apple failed at delivering the goods somewhere or other, and thus is in deep trouble. In the run-up to the official […]


    More Illusions about iPhone Sales?

    January 27th, 2017

    We’re just days away from getting the hard numbers from Apple on December 2016 quarterly sales. From Apple’s guidance, which tends to be quite conservative, the company stands to show a slight increase over the previous year. This would represent a welcome change from last year, where the first-ever sales drop for an iPhone occurred. […]


    Is the Mac Falling Behind Windows?

    January 26th, 2017

    If you can believe recent sales estimates from Gartner, Mac sales over the past year fell about twice as much as the average for PC sales. This may be particularly disconcerting, since Apple has long claimed that the rate of growth of the Mac has exceeded the overall PC market. That was mostly true until the […]