So let’s consider this: For years, Apple has sold premium-priced gear. With few exceptions, sales are high and profits are high. Even when sales fall, as they did for the iPhone over several quarters, and the iPad since 2014, Apple doesn’t lose money. But the critics have other ideas. You can see it implicit in […]

I am usually on the same page as commentator Daniel Eran Dilger, who hangs his hat at AppleInsider these days. In an otherwise excellent article about why Apple ignores “pundit innovation advice,” Daniel extols the virtues of the iPad compared to other tablets. He correctly points out that tablets went nowhere until the iPad arrived, and […]

After several years of falling sales, it’s hard to believe that the iPad was once thought of as the future of personal computing. Sales continued to soar for the first few years until it stopped. The prevailing theory is that existing iPads are good enough, and that even satisfied customers aren’t being persuaded to upgrade, […]

Except for the very first iPhone that sold for the full price without subsidies or special carrier deals, most any iPhone can be mostly affordable. So if the unlocked purchase price, which starts at $399 for the entry-level iPhone SE, is daunting, you can always put it on our credit card or take advantage of special lease/purchase […]