Once again, let’s put all this in perspective: On Tuesday, September 12th, Apple will hold its annual iPhone bash, where new models are expected to be introduced. There may also be a third-generation Apple Watch with an optional LTE radio, and a fifth-generation Apple TV featuring 4K and HDR. But for the sake of this […]

I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]

So Siri is bad. Terrible, a huge fail. Apple is late to the party, and the digital assistants from Amazon, Google and Microsoft are the only ones to be taken seriously. You get the picture. Yes, it’s typical Apple fear mongering, the sort of thing where nothing the company can do will ever gain the […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]