Must Apple be number one at everything it does? Does being number two — or three for that matter — mean the company has somehow failed? Hardly. With record revenue and profits, it certainly doesn’t seem that the company is confronting potential failure at every turn. But it’s not always the market leader. Take the […]

You must know that Apple’s soon-to-ship HomePod smart speaker is doomed to fail. This all comes before anyone outside of the news media has spent any time with one, so why? Well, maybe that it’s a couple of months late, thus missing the lucrative holiday season, that it’s extremely ate to the party compared to […]

With Apple’s quarterly financials due on February 1st, you can bet that analyst predictions will intensity. Did the iPhone X meet its alleged sales goals — something Apple never actually discloses — or was it an also-ran that’ll be discontinued this fall? Or does all that merely mean that there will be a 2018 version, […]

I don’t know how important this is to anyone, unless you’re a devoted Apple watcher. But it’s worth a read. So Jason Snell of Six Colors, a former editor for Macworld, ran a survey involving a few dozen tech journalists, developers and podcasters, judging the worth of Apple products and services for 2017. It’s roughly, […]