Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]

Do you know of anyone who doesn’t have a smartphone? I thought so. It’s hard to walk on any American street and not see someone staring down at one. Well, unless you happen to be strolling or jogging real early in the morning where there aren’t too many pedestrians about. Indeed, the number of smartphones […]

You have to wonder just how bad Apple’s situation must be — at least in the minds of certain skeptics. After all, every real or perceived setback must be a symptom of a fatal disease. Perhaps Apple got where it is today as a fluke, a few happy accidents over the years. How could that […]

So we know that Apple’s numbers for the March quarter were, in large part, worse than so-called financial analysts predict. Apple’s stock price was down more than 6% as I wrote this column, and that’s to be expected. It’s an unfortunate fact that, even though Apple remains a highly profitable company, only a single quarter’s […]