The common argument is that Apple’s gear is too expensive, that cheaper products would greatly expand the market and swat Android, Windows and other competitors. Yes, that’s the theory. But through all these years, Apple has largely avoided the cheaper stuff. Well, maybe the Macintosh Performa, in the days before Steve Jobs returned to the company, […]

Even though Apple’s long run of higher and higher sales every quarter has ended for a while, it does appear that Wall Street isn’t near as bearish about the company’s prospects as one might have expected. Now I don’t presume to understand how the market works, for I might well be a rich man today. […]

There seems to be a meme playing out in the media in recent weeks that Apple updates gear and operating systems too often. This feeling is supported by the fact that many product refreshes, particularly Macs, are quite minor and barely discernible. The last iOS and OS X (or whatever it’ll be called next week) […]

On Monday, I read an article from an author who seems astonished that Apple CEO Tim Cook treated his hosts in India with respect. The headline included the phrase, “from arrogance to servility,” as if to imply that acting as a respectful guest in a strange country is unusual for Apple. Regardless, it’s clear Apple wants […]