The iPhone X has taken an interesting journey, more convoluted than most Apple products. When the first rumors about it arose, it wasn’t even referred to as an iPhone X. It was the iPhone 8. Why? Well, it was assumed that the successor to the iPhone 7 must be the iPhone 7s, in keeping with […]

The other day, the Night Owl posted a column suggesting that you can’t judge potential sales of a product on the basis of the number of searches recorded by Google. But it’s also true that high search volume certainly indicates that people are interested. At least when the product is finally available. So in 2016, […]

So let’s put this all together now: Apple allegedly sells higher-priced gear than the competition, yet puts significant restrictions on the use of these devices. You have to accept Apple’s ecosystem — make that walled garden — in order to buy Apple. It may, to some degree, be akin to joining a cult where the […]

All things being equal, is it possible to skip Apple’s September 12th media event and still know everything that’s going to happen — or enough not to care about a few isolated details? You almost get that impression what with the torrent of leaks in recent days. Supposedly the one group of leaks emerged from […]