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    The Apple WWDC Report: About Meeting Expectations

    June 14th, 2016

    The crystal ball readers and rumor sites had a big day Monday when Apple CEO Tim Cook and crew delivered the WWDC keynote. Of of the things they predicted will come to pass, and there were a some added goodies that are welcome if not earth-shattering.. One prediction that failed was the hope for new hardware. Refreshed […]


    Can Apple Get Away with Fewer Upgrades?

    June 9th, 2016

    There seems to be a meme playing out in the media in recent weeks that Apple updates gear and operating systems too often. This feeling is supported by the fact that many product refreshes, particularly Macs, are quite minor and barely discernible. The last iOS and OS X (or whatever it’ll be called next week) […]


    Getting Disoriented About the iPhone 7

    June 1st, 2016

    The speculation about the next iPhone is all over the place. Despite flagging sales in the last quarter and an incentive for Apple to really make a difference with the widely expected fall refresh, some online pundits are already declaring it a failure. Why? Well, for one thing, maybe it won’t be an iPhone 7 […]


    So Will Modest Price Cuts Improve Apple Sales?

    May 11th, 2016

    Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]