When Apple announced it would no longer be releasing launch weekend sales totals for the iPhone, the stock price dropped. This is a key metric used by the media, and evidently Wall Street, to assess the new model’s sales potential, even though Apple is alone among tech companies to reveal such information. But such data is, for Apple, […]

As many of you know, the common tech media meme about the iPhone 7 is that it’s a very modest update, largely because the case looks very much the same. Curious that this has become a defining feature, even though it will do little or nothing to reflect the quality of the internal workings or its […]

If you can believe Apple’s corporate spin machine, it took “courage” to ditch the 3.5mm headphone jack, a venerable connection port that has been in use in one form or another since the 1950s. On the surface, this seems to be true. Beginning with the 1998 Bondi Blue iMac, Apple began to ditch legacy ports […]

You would think that Apple’s periodic decisions to ditch or change ports on their gear would be old hat by now. But when leaks about the iPhone 7 emerged, two issues arose, and one just went way beyond the usual expectations about a the new model. So the case design was going to be essentially the […]