For months, we’ve been hearing about an alleged “iPhone Super Cycle.” The introduction of a premium model, the iPhone X, was supposed to be so compelling that scads of people were expected to upgrade, far more than in the usual cycle. Thus sales would soar, and, until things died down, or unless a new super […]

At one time, it was common to exchange or replace a smartphone around the two-year mark. This was particularly true in the U.S., where wireless carriers would tie you in to a 24-month subsidy contract, where you’ll pay a small down payment — or no down payment — and take home your new phone. Only […]

For over a year, there were complaints that Apple had some nerve to charge $1,000 for a new iPhone. Month after month, the same objections were raised, implying that Apple was gouging customers once more with overpriced gear. When the iPhone X arrived, at a starting price of $999, it merely confirmed the suspicions. Forgotten […]

You’ve heard the stories. The iPhone X, which didn’t go on sale until early November, did surprisingly well through the rest of the year. Or maybe not. Maybe it was a poor seller, and thus Apple might have to rethink its strategy about a next generation iPhone. Some analysts claim that the evidence from the […]