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    So Was the iPhone 6s Refresh Not Compelling Enough?

    February 2nd, 2016

    That Apple sold over 13 million new iPhones the first week the iPhone 6s and iPhone 6s Plus went on sale last September seemed promising enough. It fed the expectation of continued rapid sales growth for the iPhone. But after the needs of the early adopters were met, it appears that sales growth has stalled. The iPhone barely […]


    About Apple Product Cycles

    January 29th, 2016

    Amid all the concerns about flat and falling iPhone sales, Apple has seemed somewhat predictable in recent years. This is particularly true with the iPhone, where there’s a major refresh with a new case design one year, and a “minor” refresh with internal changes the following year. Although the actual improvements in an off-year iPhone […]


    Making Sense of iPhone Sales Projections

    January 22nd, 2016

    When you read the current chatter about iPhone sales for the December quarter, it doesn’t appear so favorable. If there’s going to be any sales increase at all, it’ll be slight. But whatever that figure, there will be a larger percentage of sales of cheaper gear, meaning Apple’s high average sale price will be a little less […]


    Apple and Those Alleged Headwinds

    January 8th, 2016

    So, as in the past, there are once again rumors or alleged stirrings from the supply chain about Apple severely cutting orders for the iPhone for the March quarter. This has caused the expected Wall Street freakout, as if the problems on the market aren’t bad enough. Combine that with the problems China is having propping […]