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    The Apple Event — No Surprises Here!

    March 22nd, 2016

    The rumor sites were pretty much on the mark about Apple’s March 21st media event. From a 4-inch iPhone, to a mid-sized iPad Pro, even the basic specs were mostly accurate. Clearly Apple’s supply chain is leaking like a sieve and it’s doubtful Apple can do very much about it. But they were game. Apple put on […]


    Guessing and Testing

    March 16th, 2016

    As you might expect, whenever a new Apple product is anticipated, there will be speculation about the spec and features. That’s fine as far as it goes, although nothing is confirmed until Apple makes the official announcement. So Apple’s March 21st event will likely include the launch of a new 4-inch iPhone. The rumors suggest it’ll […]


    The Latest Effort to Declare an iPhone 5se a Failure

    March 3rd, 2016

    A familiar scenario is being played out. A rumored Apple product is being declared a failure even before it has been announced, let alone shipping to dealers and customers. It’s about the alleged iPhone 5se, which would allegedly put most of the guts of an iPhone 6s unto what appears to be the body of an […]


    Apple and Niche Products

    March 2nd, 2016

    Take a look at Apple these days. One billion device activations, hundreds of millions of users for individual products. This is mass market to the nth degree, yet it wasn’t so many years ago that the company was regarded as a maker of niche computers. The relatively lower volume products, such as Macs and even today’s Apple […]