The conventional wisdom has it that Apple will continue to follow a tick-tock refresh scheme with the iPhone. What this means is that, one year, there will be a fairly significant case redesign, plus the usual run of internal hardware enhancements. The following year, it’s essentially the same case with revised innards. But even if the […]

This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]

The 9.7-inch iPad Pro’s arrival was anticipated with speculation that it would be all or mostly a smaller version of the original 12.9-inch model introduced last fall. That was close to the truth, although the smaller tablet has some enhancements that would cater to people who actually try to do work on them. Key examples […]

There must be a special place for people who write misleading, or completely wrong, fear-mongering pieces about Apple. Surely there are lots of real things about which to complain, but evidently they aren’t doing their research. It’s too easy to repeat old tropes. Very easy. So almost every time Apple releases something new, shoes will drop […]