Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

The common argument is that Apple’s gear is too expensive, that cheaper products would greatly expand the market and swat Android, Windows and other competitors. Yes, that’s the theory. But through all these years, Apple has largely avoided the cheaper stuff. Well, maybe the Macintosh Performa, in the days before Steve Jobs returned to the company, […]

You can use a poll to prove mostly anything you want. One way is to choose participants that would tend to favor the point of view you want to convey. So a poll meant to show a Republican candidate in the U.S. as having an advantage in an election might choose sneak more Republicans into the […]

There’s a decent market out there for add-on battery cases that extend the life of your iPhone’s battery. One example is a Mophie Juice Pack. So for an extra $99.95, you can essentially get twice as much. Instead of managing 10-12 hours of Internet use on the iPhone 6s, you can get up to 24 hours. […]