You’ve heard the stories. The iPhone X, which didn’t go on sale until early November, did surprisingly well through the rest of the year. Or maybe not. Maybe it was a poor seller, and thus Apple might have to rethink its strategy about a next generation iPhone. Some analysts claim that the evidence from the […]

It’s a rare thing for a major company to admit error. Clearly Apple has come to realize it has a growing problem on its hands with the admission about throttling iPhone performance when batteries are deteriorating. Indeed, with class action lawsuits and, most recently, a crime lawsuit in France over alleged planned obsolescence, which is […]

You might have expected this. Apple’s habitual critics were tripping over themselves attempting to paint the iPhone X — even when it was referred to mistakenly as the iPhone 8 — as a huge failure in the making. At first it was about the problems Apple allegedly encountered in designing the thing, and the critics […]

When it comes to Wall Street estimates of Apple’s quarterly results, it can be a lose-lose situation. Regardless of how the results actually end up, there’s going to be a complaint from someone that Apple failed at delivering the goods somewhere or other, and thus is in deep trouble. In the run-up to the official […]