Branding is obviously quite important to Apple, and that branding needs to be simple, except when it’s not. So quite often one word will do, perhaps with a modifier to reflect the model number, but Apple can also add unneeded complexities. So I have an aging iMac; the full model designation is listed as “iMac […]

The tech media, particularly the Apple fan sites, will be poring over Apple’s new OS announcements at the 2020 WWDC keynote. In large part, most of the changes are largely predictable upgrades, though there are some notable developments. So, after 19 years, version X of the macOS will go away, to be replaced by macOS […]

Before I get to the meat of this column, my main question about the 2020 iPhone SE is why it took Apple so long to release it? The original came out in 2016, and was fundamentally an iPhone 5s with most of the guts of the far-faster iPhone 6s. While it mostly went under the […]

Note: Updates for the site have been less frequent in recent months as The Night Owl works out personal issues. But we’re still active and busy exploring the world of technology and more cutting-edge commentaries and reviews are in the works. What I read last week is so typical of anti-Apple foolishness, but I was hardly […]