Since the middle of June, Mac developers have had the chance to pound on betas of Apple’s operating systems to find bugs and make sure their products are compatible. The public got their chance a couple of weeks later with macOS Sierra and iOS 10. All told, more than a million have had their chance to […]

If you’ve purchased a Mac in recent years, you may have considered buying the latest and greatest. But it doesn’t seem as if much has changed. While the iPhone of every other year looks different, Apple can keep the same Mac form factor for years before it changes. If you bought a 2010 MacBook Air, you […]

When Apple moved to large display iPhones, they routinely kept an older four-inch model in stock. In large part, this was to offer an alternative for people who couldn’t afford the flagship versions, although it’s also true that some people never liked the larger handsets. Regardless, Apple evidently didn’t take the smaller form factor seriously. It […]

The common argument is that Apple’s gear is too expensive, that cheaper products would greatly expand the market and swat Android, Windows and other competitors. Yes, that’s the theory. But through all these years, Apple has largely avoided the cheaper stuff. Well, maybe the Macintosh Performa, in the days before Steve Jobs returned to the company, […]