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    The iPhone 5c Myth

    July 3rd, 2014

    There’s a common meme in the tech and financial media that Apple’s mid-priced iPhone 5c was an embarrassing failure. This was no doubt buttressed by the statement from Tim Cook last January that the projected sales mix was off for the December 2013 quarter. This meant that more copies of the iPhone 5s were sold, […]


    So Maybe People Don’t Want an iWatch?

    June 25th, 2014

    On the heels of my recent commentary about what Apple might be doing to pave the way for an iWatch, an investment bank that engages in industry analysis, Piper Jaffray, suggested prospects were dim. This was all based on a survey that indicated that only 14% of those questioned would consider buying an iWatch if the price […]


    Apple’s Direct Assault Against Google and Android

    June 6th, 2014

    Implicit in the WWDC keynote this week is Apple’s effort to reduce reliance on Google for search, and to answer the complaints about the lack of features by those who have adopted the Android platform. The most blatant example of the former was putting Bing search in Spotlight. The trend had started with Siri, and it’s […]


    About Those Alleged iPhone 6 Mockups or Prototypes

    May 14th, 2014

    As we get closer to the expected release of the next iPhone, more and more mockups and raw case parts are emerging online. They are all allegedly sourced from the supply chain, and are presented, with or without comment, on various sites, particularly those that truck in Apple rumors. By and large, they fit into […]