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    Newsletter Issue #989: The “iPhone SE is Too Cheap” Report

    April 22nd, 2020

    Despite all the critical misgivings, the original iPhone SE was a hit with the audience to which it was marketed. While Apple had moved on to handsets with 4.7-inch and 5.5-inch displays before the spring of 2016, there were millions of customers who thought they were too large. A four-inch display was quite enough, particularly […]


    Apple Should Give Up These? (Updated!)

    April 26th, 2018

    For a large company, Apple produces fewer products than some of you might expect. While it’s far more than in the years right after Steve Jobs returned to the company as CEO in the mid-90s, there are endless lists of what Apple ought to build next. For several years, in fact, industry analyst Gene Munster, […]


    Apple’s Throttlegate Mea Culpa

    December 29th, 2017

    It’s a rare thing for a major company to admit error. Clearly Apple has come to realize it has a growing problem on its hands with the admission about throttling iPhone performance when batteries are deteriorating. Indeed, with class action lawsuits and, most recently, a crime lawsuit in France over alleged planned obsolescence, which is […]


    An Apple Security Reality Check

    November 30th, 2017

    Without doubt the usual offenders among Apple critics are joyfully reporting about a serious security flaw that reared its ugly head in macOS High Sierra 10.3.1. It was a foolish mistake, the sort of mistake that might cause management to find the offenders and take some serious action. No, I’m not suggesting they should be […]