You have to wonder just how bad Apple’s situation must be — at least in the minds of certain skeptics. After all, every real or perceived setback must be a symptom of a fatal disease. Perhaps Apple got where it is today as a fluke, a few happy accidents over the years. How could that […]

So we know that Apple’s numbers for the March quarter were, in large part, worse than so-called financial analysts predict. Apple’s stock price was down more than 6% as I wrote this column, and that’s to be expected. It’s an unfortunate fact that, even though Apple remains a highly profitable company, only a single quarter’s […]

There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often upends the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this […]

This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]