When Apple moved to large display iPhones, they routinely kept an older four-inch model in stock. In large part, this was to offer an alternative for people who couldn’t afford the flagship versions, although it’s also true that some people never liked the larger handsets. Regardless, Apple evidently didn’t take the smaller form factor seriously. It […]

The common argument is that Apple’s gear is too expensive, that cheaper products would greatly expand the market and swat Android, Windows and other competitors. Yes, that’s the theory. But through all these years, Apple has largely avoided the cheaper stuff. Well, maybe the Macintosh Performa, in the days before Steve Jobs returned to the company, […]

The bad news comes from Gartner. The Mac reportedly shed market share during the June quarter. At a 4.9% decline, it’s not much, but it stands in contrast to the rest of the PC industry where four of the major players, HP, Dell, Asus and Acer, reported slight increases. Other PC makers fared about the same as Apple […]

Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]