Apple didn’t deliver as many product updates in 2016 as many expected. While there were new iPhones, with the surprising release of an iPhone SE to meet demand for a small handset, the Mac didn’t get a whole lot of love. The MacBook got a minor spring refresh, although the fall introduction of the MacBook […]

We’re just days away from getting the hard numbers from Apple on December 2016 quarterly sales. From Apple’s guidance, which tends to be quite conservative, the company stands to show a slight increase over the previous year. This would represent a welcome change from last year, where the first-ever sales drop for an iPhone occurred. […]

According to Apple’s financial guidance for the current quarter, sales will rise somewhat. This is a change from previous quarters this calendar year where sales were lower, mostly because of reduced demand for iPhones. Forgetting the reason, there may be legitimate criticisms that Apple didn’t release enough new gear this year, and perhaps that explains lower demand […]

At one time, tech pundits wondered what company should buy Apple, and it’s true that, in the 1990s before Steve Jobs returned, that was not beyond the realm of possibility. In early 1996, Apple evidently negotiated with Sun Microsystems — do you remember them? — to sell itself. This came in the wake of the […]