Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]

As usual, Apple must play by a different set of rules when it comes to Wall Street. You would think a company’s profits would actually make a difference, but that expectation would be wrong. So even though Apple’s margins, though somewhat lower than before, are the envy of the tech industry, it’s just not enough. […]

So on the surface, Apple had a pretty decent quarter. iPhone sales were unexpectedly high, growing 26% over last year to set a new record for this time of year. In contrast, iPad sales grew just a tiny bit, and Mac sales continued to drop, though not quite as bad as some other PC makers. […]

I suppose I could make correcting false or particularly ignorant stories about Apple a full-time job, and I’d still have to work overtime. So I just do it when I think it’s most appropriate. Between Daniel Eran Dilger at AppleInsider, and Macworld’s Macalope, the job is already getting done quite nicely thank you. But that […]