• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: iPhone 5S

    Apple and Model Proliferation

    November 13th, 2015

    Some lessons of Apple history: Back in the mid-1990s, Apple suffered from a severe bout of model proliferation. The consumer-based Performa lineup was available in so many configurations, it was hard to tell one from the other without a cheat sheet. In some cases, a model number was customized for a specific dealer, meaning that […]


    The Usual Nonsense About “Off-Year” iPhone Updates

    August 12th, 2015

    Usually the tech media has a handle on a new iPhone in the weeks before it’s released. That information is usually based on leaks from the supply chain, and when they come fast and furious, it’s possible to sort out the essence of the upgrade. But that’s just the essence. So we knew in the […]


    Will Apple Do This? Or That?

    April 16th, 2015

    Hardly a day passes where a tech blogger — or so-called industry analyst — rants about how well Apple Watch will do when the sales figures are tallied, or whether it’ll be an abject failure. So far we’ve heard several estimates in the one million range for the first day of preorders. But you wonder […]


    Apple, Please Don’t Abandon Smaller iPhones!

    February 11th, 2015

    From time to time, I’ve played with larger smartphones. For months, I had two different flavors of a Samsung Galaxy with displays in the neighborhood of five inches. They were most certainly thin enough, but they were difficult fits for my front pockets. I don’t wear super tight jeans — just normal fit — so […]